Christine SOH is recognised for her special achievement in driving service innovation, operational transformation, and guest experience excellence across Ascott’s Singapore cluster. With over 18 years of experience, she plays a pivotal role in overseeing multi-property operations while ensuring consistent, high-quality service delivery aligned with Ascott’s global standards.
Her leadership is distinguished by the successful implementation of forward-thinking, tech-enabled solutions that enhance both operational efficiency and guest convenience. These include the Digital Registration Card System to streamline check-in processes, a Biometric Key Management System to strengthen security and accountability, and AI-powered self-checkout kiosks that modernise the guest retail experience. She also introduced a preventive digital maintenance system, enabling data-driven asset management and long-term cost optimisation.
Beyond technology, Christine has redefined service workflows by redesigning job roles to improve cross-department collaboration, particularly between Guest Service and Housekeeping teams, resulting in stronger service consistency and more effective service recovery.
Her ability to integrate innovation with practical operations, while elevating guest satisfaction and team performance, positions her as a standout hospitality leader and a key driver of Ascott’s service excellence in Singapore.
